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Image Ad Policies
Your image ads must adhere to these guidelines and be approved before they can appear on any sites or products in the Google Network.
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← Search our policies or use the navigation links to the left to browse the policies that apply to image ads.
View all image ad policies
Editorial & Format (style and technical requirements for your
ad text and keywords)
Animation (guidelines for Flash and other animated images)
Content (what you can and can't advertise or promote)
Link (guidelines for your URLs and the website you're advertising)
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If an ad doesn't meet our policies, we'll stop your ad from running, and you'll see the ad labeled as 'Disapproved' in your account. Once you've made the appropriate edits, simply save your changes and your ad will be automatically resubmitted to us for review.
Application of our policies will always involve an element of discretion and we reserve the right to reject or approve any ads.
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