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AdWords Terms & Conditions
Invalid Clicks
Google Privacy Policy
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Invalid Clicks
Google actively implements several click protection techniques in order to combat invalid click activity. Clicks that Google determines invalid are automatically filtered from your reports. In addition, we apply the following policies for the protection of AdWords advertisers:
- If we find that invalid clicks have escaped automatic detection, you'll receive a credit for those clicks. Learn how to view these credits.
- Any advertiser or publisher participating in invalid click activity or any related offense is subject to legal prosecution. We will also take the appropriate action on the related account.
For more information on invalid clicks, watch our short video and visit our Ad Traffic Quality Resource Center (English only).
Common Reasons for Click Increases
Please keep in mind that there are many valid reasons why you may experience an increase in clicks or notice multiple clicks from a single IP address. Learn more about these legitimate reasons before you consider requesting an investigation.
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