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Policy Home > Advertising in China

Advertising in China

Due to advertising regulations and laws of the People’s Republic of China, Google AdWords requires advertisers to submit business licenses and approval certificates for the following product categories:

  • Agricultural Chemicals
  • Books / Periodicals
  • Cosmetics
  • Food/Foodstuffs
  • Health Supplement
  • Medical Appliances
  • Medical Services
  • Real Estate
  • Patents
  • Veterinary Medicine

Requirements for submitting licenses and certificates
You are required to provide licenses and certificates for these product categories only when your AdWords ad includes the geo-target of China and your targeted language is Chinese (Simplified or Traditional). Your ads may not be displayed until we have confirmed that you have the necessary do umentation as required by the People's Republic of China.

Products not listed in these categories
If you are not promoting any of the listed products in your AdWords ads, you are not currently required to send licenses and certificates. However, this list is subject to change based on Chinese government policy.

For advertisers located outside of China
Only individuals and businesses who have the appropriate Chinese-government required documents (and who supply copies of them to Google) may run AdWords ads in these categories. We're sorry for any inconvenience this may cause.

How to submit documents to Google
If you believe you should submit licenses and certificates to Google based on the information on this page, please contact us, and we'll tell you how to send us your documentation for ad approval in China.

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