Please review all the policies described in these pages and make sure that your ads, site, keywords, and account comply.
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Some of our advertising policies vary based on the type of ad you create.
Use the navigation bar on the left to:
← select your ad type using the drop-down menu
← browse the policies that apply to your ads, or
← search for a particular policy using the search box
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The ultimate goal of the Google AdWords program is your success, and we believe that providing a great user experience is the first step towards your success. Our advertising policies will help you meet this goal and ensure the effectiveness of your AdWords advertising.
As an overarching rule, all AdWords advertising should follow the same fundamental principles. Ads should:
- Clearly and accurately represent your site.
- Emphasize the unique benefits of your product or service.
Our policies will help you achieve these goals and ensure the effectiveness of your AdWords advertising.
We reserve the right to disapprove any ad for any reason and to modify or amend our policies at any time. Format requirements are also subject to change. Please note that the decisions we make concerning advertising in no way affect the search results we deliver.
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