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Mobile Ad Policies
Your mobile ads must adhere to these guidelines and be approved before they can appear on Google mobile searches or on our mobile content network.
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← Search our policies or use the navigation links to the left to browse the policies that apply to mobile ads.
View all mobile ad policies
Editorial & Format (style and technical requirements for your
ad text and keywords)
Content (what you can and can't advertise or promote)
Link (guidelines for your URLs and the website you're advertising)
Images (specific guidelines applicable to mobile image ads, in addition to the PC-based image ad guidelines)
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If an ad doesn't meet our policies, we'll stop your ad from running, and you'll see the ad labeled as 'Disapproved' in your account. Once you've made the appropriate edits, simply save your changes and your ad will be automatically resubmitted to us for review.
Application of our policies will always involve an element of discretion and we reserve the right to reject or approve any ads.
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