AdWords Help Center

← Search our policies or use the navigation links to the left to browse the policies that apply to text ads. View all text ad policies Editorial & Format (style and technical requirements for your ad text and keywords) Content (what you can and can't advertise or promote) Link (guidelines for your URLs and the website you're advertising) Additional policies and resources such as the AdWords Terms & Conditions.

Please note that all ads must adhere to these guidelines and be approved before they can appear on any sites or products in the Google Network.

If an ad doesn't meet our policies, we'll stop your ad from running, and you'll see the ad labeled as 'Disapproved' in your account. Once you've made the appropriate edits, simply save your changes and your ad will be automatically resubmitted to us for review.

Application of our policies will always involve an element of discretion and we reserve the right to reject or approve any ads.