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AdWords Advertising Policies

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Policy Home > Audio ads

Audio Ad Policies

Your audio ads must adhere to these guidelines and be approved before they can run.

← Search our policies or use the navigation links to the left to browse the policies that apply to audio ads.

View all audio ad policies

Editorial & Format (style and technical requirements for your audio ad)

Content (what you can and can't advertise or promote)

Additional policies and resources such as the AdWords Terms & Conditions.


If an ad doesn't meet our policies, we'll stop your ad from running, and you'll see the ad labeled as 'Disapproved' in your account. Once you've made the appropriate edits, simply resubmit the revised ad file and it will be automatically resubmitted to us for review.

Application of our policies will always involve an element of discretion and we reserve the right to reject or approve any ads.




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