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Google Help > AdWords Help > Ad Quality and Performance > Quality and Performance Overview
 

Video: Ad Quality Basics

Press the play button below to watch a short video on ad quality (English only). You'll learn about these topics:

  • Why high-quality ads are important
  • What 'Quality Score' is and how it affects minimum cost-per-click bids and ad position
  • How Quality Score affects how much you pay
  • How keyword match type affects Quality Score and your advertising costs



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