Learning Center

Learning Center Help - AdWords Help
 
Lessons Catalog

If you're an AdWords advertiser, Google Advertising Professional, or just interested in learning more about AdWords, you can use our free training to sharpen your AdWords knowledge. We offer both multimedia and text lessons to match your preferred learning style. While lessons are organized to build upon previous ones, you can skip between topics and take them in any way you like. After each lesson, test your knowledge by taking a quiz. Because so much is covered, you probably can't complete training in one sitting (without the help of caffeine), so return often. Content is updated regularly to keep you current.

1. Introduction to AdWords 6. Optimizing Ad Performance
2. Getting Started with AdWords 7. The AdWords Toolbox
3. Targeting 8. Google Analytics
4. Costs and Billing 9. Managing Client Accounts
5. Tracking Ad Performance
1. Introduction to AdWords Back To Top
a. AdWords Basics    
  Google and Google AdWords - 5 min.   Quiz
  Basic AdWords Features - 5 min.   Quiz
  Benefits of AdWords - 4 min.   Quiz
b. AdWords Policies    
  Link Policy - 7 min.   Quiz
  Editorial Policy - 12 min.   Quiz
  Image Ads Policy - 4 min.   Quiz
  Trademarks - 7 min.   Quiz
  Copyrights - 4 min.   Quiz
  Google's Invalid Clicks Policy - 3 min.   Quiz
  Identifying Invalid Clicks - 6 min.   Quiz
c. Pricing and Ranking    
  Paying for AdWords - 7 min.   Quiz
  Ad Ranking - 3 min.   Quiz

2. Getting Started with AdWords Back To Top
a. Account Types, Setup and Structure    
  Starter Edition and Standard Edition Accounts - 5 min.   Quiz
  AdWords Account Structure - 2 min.   Quiz
b. Account Navigation    
  Campaign Management - 10 min.   Quiz
  Ad Group Management - 9 min.   Quiz
  My Account Tab - 2 min.   Quiz
c. Starting Off Right, Organization, Keywords, Ad Text    
  Selecting Keywords - 8 min.   Quiz
  Writing Targeted Ad Text - 8 min.   Quiz
d. Using Different Ad Formats    
  Image Ads - 3 min.   Quiz
  Video Ads - 3 min.   Quiz
  Local Business Ads - 3 min.   Quiz
  Mobile Ads - 3 min.   Quiz
  Traditional Media Ad Formats - 5 min.    

3. Targeting Back To Top
a. Search and Contextual Targeting    
  The Google Network - 5 min.   Quiz
  Contextual Targeting - 11 min.   Quiz
b. Placement Targeting    
  Introduction - 7 min.   Quiz
  Creating a Placement-Targeted Campaign - 4 min.   Quiz
  Pricing and Ranking - 4 min.   Quiz
c. Language and Location Targeting    
  How AdWords Targets Users - 7 min.   Quiz
  Language and Country/Territory Targeting - 7 min.   Quiz
  Region and City Targeting - 7 min.   Quiz
  Customized Targeting - 7 min.   Quiz
d. Keyword Targeting    
  Keyword Matching Options - 5 min.   Quiz
  Implementing Keyword Matching Options - 5 min.   Quiz

4. Costs and Billing Back To Top
a. Cost Control    
  How AdWords Controls Costs - 4 min.   Quiz
b. Billing Cycle    
  Basic Billing Process - 6 min.   Quiz
  Billing Details & Issue Resolution - 7 min.   Quiz
c. Payments Outside the U.S.    
  Payment Options - 6 min.   Quiz
  VAT or EU Advertisers - 5 min.   Quiz
d. Invoicing    
  Invoicing Basics - 6 min.   Quiz

5. Tracking Ad Performance Back To Top
a. Quality and Performance Basics    
  How it works - 7 min.   Quiz
b. Ad Visibility and Troubleshooting    
  Account-Wide Issues - 7 min.   Quiz
  Campaign-Specific Issues - 15 min.   Quiz
  Ad Group Specific Issues - 15 min.   Quiz
  Keyword- and Site-Specific Issues - 15 min.   Quiz
c. Reports    
  How to Create a Report - 7 min.   Quiz
  Additional Reports Features - 3 min.   Quiz
d. Basic ROI and Conversion Tracking    
  Understanding ROI - 7 min.   Quiz
  Introduction to Conversion Tracking - 3 min.   Quiz
e. Advanced Conversion Tracking    
  Introduction to Advanced Conversion Tracking - 3 min.   Quiz
  Getting Your Conversion Tracking Code - 3 min.   Quiz
  Detailed Setup and Maintenance - 3 min.   Quiz

6. Optimizing Ad Performance Back To Top
a. Optimization Overview    
  Preparing to Optimize - 4 min.   Quiz
b. Your Website    
  Choosing Landing Pages - 5 min.   Quiz
c. Your Account    
  Account Optimization - 5 min.   Quiz
  Advanced Optimization Features - 7 min.   Quiz
  Optimizing Ad Position, Position Preference - 7 min.   Quiz
d. Specific Optimization Strategies    
  Increasing Traffic/Clicks - 5 min.   Quiz
  Increasing Conversions - 5 min.   Quiz
  Adjusting CPCs to Maximize ROI - 6 min.   Quiz

7. The AdWords Toolbox Back To Top
a. Account Performance Tools    
  The Keyword Tool - 4 min.   Quiz
  Site Exclusion - 1 min.   Quiz
b. Analytics Tools    
  The Traffic Estimator - 3 min.   Quiz
  My Change History Tool - 2 min.   Quiz
c. Troubleshooting Tools    
  Ads Diagnostic Tool - 2 min.   Quiz
  Disapproved Ads Tool - 2 min.   Quiz
d. AdWords Editor    
  Introduction to AdWords Editor - 4 min.   Quiz
  Add, Edit and Delete - 13 min.   Quiz
  View and Sort Information - 6 min.   Quiz
  Share and Post Changes - 5 min.   Quiz

8. Google Analytics Back To Top
a. Google Analytics Basics    
  Introduction to Google Analytics - 5 min.    
  Introduction to Google Analytics Settings - 5 min.    
  Tracking Your Advertising Campaigns - 5 min.    

9. Managing Client Accounts Back To Top
a. My Client Center    
  My Client Center - 5 min.   Quiz
b. Selling AdWords    
  Selling the Benefits of AdWords - 7 min.   Quiz
  Understanding the Basic Google Sales Pitch - 3 min.   Quiz
  Handling Common Questions and Concerns - 5 min.   Quiz
c. AdWords API    
  AdWords API Overview - 4 min.   Quiz
  Getting Started - 5 min.   Quiz
  API Implementation - 8 min.   Quiz
     


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