Thinking of switching from Starter to Standard edition of AdWords? Take a moment to compare the two. The Starter Edition offers extreme simplicity for new users; the Standard Edition offers an easy interface with many more features at no extra charge. Remember that once you graduate to the improved features of Standard Edition, you can't switch back to the Starter Edition.

	Starter Edition	Standard Edition
Simplified sign-up process Sign up with a minimized one-page form.
One product Advertise a single product or business with one set of keywords and one or more ads.
Many products Create campaigns for multiple products or businesses, each with many sets of keywords and ads.
Text ads only Advertise your product with three powerful lines of text
Many ad formats Use text or image ads, plus (in many areas) advanced formats like video, audio and print ads.
Basic reporting See a one-page overview of the impressions, clicks, and costs for your ads.
Advanced reporting See a complete library of reports for all aspects of your account. Create custom reports to analyze your costs and return on investment.
Basic targeting Target customers in one specific region (like a single country).
Advanced targeting Target customers in many locations at once.
Advanced cost control Choose from many bidding options: keyword-specific bidding, content bidding, ad position preference, and more.
Advanced planning tools Boost your campaign performance with advanced features like conversion tracking, the AdWords traffic estimator, and helpful variations and statistics from the keyword tool.
Placement targeting Place your ads on the specific websites that appeal to your customers.