EBay to Resume Advertising on Google

EBay, the online auction company, owns PayPal, which, with 143 million accounts, is the world’s most popular online payment service among merchants and consumers. Last year, Google introduced an alternative payment system called Google Checkout and has been seeking to woo eBay merchants to accept direct payments via the rival service.
EBay is one of the biggest buyers of keyword ads on Google’s leading pay-per-click advertising system, AdWords, using them to promote its online auctions. It canceled all Google ads 10 days ago to protest Google‘s bid to woo eBay customers to a rival payment system. On Friday it said that it planned to resume placing Web advertising through Google, but that it would rely on alternative advertising services to a greater degree.