It’s your Web. At Yahoo!, we strive to make the Web as customized an experience as it can be. This means you can catch the score on your favorite team, see the up-to-the-second news you need, get the financial information that’s most important to you—and see advertising that’s relevant to you.

How we customize your Yahoo! experience

• We look at browsing activity, such as the types of content accessed, ads clicked on, and searches conducted. Based on this, we infer certain interests and show matched ads. For example, for people who like to check out the golf scores on Yahoo! Sports, we may show ads that focus on golf-related products and services.
• We offer this service not just on the Yahoo! network but across our partners’ networks as well.
• Advertising is how we’re able to offer the innovative, free services you’ve come to expect from Yahoo!. As we continue to customize your Yahoo! experience, you may see ads that more closely reflect your interest.

We take your privacy seriously

Trust is one of Yahoo!’s core values. We’re committed to providing our users with a secure browsing experience and transparent policies showing how we use user information to enhance the browsing experience. Read our Privacy Policy.

The Yahoo! Ad Network and BlueLithium are members of the Network Advertising Initiative (NAI), a cooperative of companies committed to building the most responsible advertising policies across the Internet. Learn about your ability to opt-out of interest-matched advertising served by Yahoo!.

Frequently Asked Questions

Why do you customize my experience on Yahoo!?

Customization features are designed to bring you the news, weather, or other content you want, and to help you find what you are looking for more efficiently.

Where does Yahoo! show me customized ads?

We show them to you while you are on Yahoo! as well as when you visit some of our partner sites.

Can I opt-out of getting customized advertising?

Advertising helps us bring you all the great free content you’re used to from Yahoo!.