One of the main changes you may notice in the new Google AdSense Online Terms and Conditions is that the terms anticipate future products that may become available in other advertising formats and mediums. As we look forward to monetizing more online and offline content, we've re-worded some portions of the terms to make them applicable across a broader array of media and formats -- anticipating, for example, that future products may be priced, paid, or managed differently than the current products.

We've also added some specific privacy policy requirements that make it necessary for publishers to post and abide by a transparent privacy policy for their users. According to this policy, publishers must notify their users of the use of cookies and/or web beacons to collect data in the ad serving process. This change relates to advertisers' use of innovative products and features like Gadget Ads, Google's new test ad server, and other offerings in the future.

We're not able to provide privacy policy language for any specific site, as all sites are set up differently and laws may vary between countries. However, you can review online resources such as the Network Advertising Initiative (NAI), which suggests language for data collection of non-personally identifying information.

The changes aren't limited to the areas above, however; we've made small changes throughout, so we encourage you to review them thoroughly before accepting. Please note that at this time, the Terms and Conditions are only available in one language per country -- whatever is determined as the legally binding language. You can read our updated Terms and Conditions in a different language, but please keep in mind that the Terms will vary according to the country or territory of your payment address. If you select a different country, the Terms and Conditions you see may not be identical to those appearing in your AdSense account, and therefore may not apply to you.

Unfortunately, we're unable to interpret the meaning of changes in our legal documents for you. If you have questions or you need legal advice on interpreting the terms, please don't hesitate to contact an attorney.